This article analyzes the influence of parents on the upbringing of children in the modern period in a scientifictheoretical and practical way. On the basis of the influence of Information Technology, emotional communication, gender approach, sociological environment and international educational experience, the role of parents in the formation of a child’s personality is revealed. The educational impact of the school, makhalla and family in cooperation, educational methods and their effectiveness were analyzed and solutions were proposed based on a scientific approach to the pressing problems of modern education. The article also discusses the active participation of parents in the upbringing of children, problems and means of combating them on the basis of sociological surveys.