The article analyzes the issues of formation of gender culture in society and its influence on gender policy. The object of the study is analyzed from the position of socio-historical, structural and gender approaches. The article states that the formation and popularization of gender culture in society, on the one hand, has a positive impact on the gender policy of the state, and on the other hand, contributes to the transformation of gender relations in society, that is, it acquires an egalitarian character. Conclusions are made that a systematically implemented gender strategy influences public consciousness, replaces gender stereotypes with egalitarian social relations and contributes to ensuring equal opportunities for men and women in modern society