This article analyzes the content, significance and application features of persuasion methods in social pedagogy. Persuasion methods are one of the main tools in the process of social education for shaping a person’s views, exerting a positive influence and developing a person’s social adaptation. The article highlights the theoretical basis and role of these methods in practice, and shows ways of their effective application. It also discusses the competencies and methods of a teacher in the persuasion process. The possibilities of improving the system of education and upbringing focused on the individual through persuasion methods are analyzed