In modern research on the problem of identity, there are many attempts to clarify the issue of gender. First of all, this is related to the approaches related to socio-psychological changes in society, i.e. transformations in the norms, stereotypes, and social images of behavior in the relationship between men and women. The features of the formation of gender identity of a person are scientifically systematized in the direction of sociology, psychology, pedagogy, which creates an opportunity to understand adequate concepts in the process of intergroup and interpersonal relations. It is also important to take into account socio-psychological factors in ensuring gender equality in the formation of personnel reserves, and the results of empirical research conducted on this issue are analyzed in the article